Welcome to EL&N
EL&N London Franchise Opportunity in South Africa
Welcome to the EL&N London franchise page. If you are passionate about exceptional customer service, high-quality products, and a unique café experience, this is your chance to join one of the world’s most iconic lifestyle-led café brands. With renowned Instagrammable interiors, innovative menus, and a commitment to the art of gourmet coffee and food, EL&N London has captured the hearts of café-goers worldwide.
Now, we are expanding further in South Africa and inviting visionary entrepreneurs to join our franchise family — bringing our distinctive brand of beauty, creativity, and hospitality to more cities.
About EL&N London
Founded by Alexandra Miller in 2017 in the heart of Mayfair, London, EL&N (Eat, Live & Nourish) began as a single boutique café and rapidly grew into a global lifestyle F&B brand with over 40 locations across 12 countries.
Our cafés are more than just dining spaces — they are immersive, visually stunning environments powered by vibrant, trend-forward menus and meticulous brand detailing. Every store reflects our ethos of elevating the everyday into unforgettable lifestyle experiences.
Our expansion into South Africa began with Mall of Africa, Johannesburg and Menlyn Maine, Pretoria These openings are just the start, our goal is to see EL&N London flourish across the country.
Why Franchise with EL&N London?
Why Franchise with EL&N London?
- Global Brand Recognition: The world’s most Instagrammable café with a loyal following of over 1.5 million social media fans and 45M+ annual video views. Celebrity visitors include Justin Bieber, Sofía Vergara, and Ed Sheeran.
- Proven Business Model: A scalable, high-margin experiential concept supported by centralised operations, brand innovation, and global best practices.
- Unique Concept: Eye-catching interiors, innovative drinks, artisanal patisserie, and curated menus tailored to local tastes — all designed for maximum social engagement.
- Adaptable Store Formats: From counter-front kiosks to full-service flagship stores, our flexible designs suit high streets, malls, airports, and premium lifestyle destinations.
- Strong Support System: Comprehensive pre-opening training, marketing strategies, operational manuals, and supplier relationships to ensure consistent quality.
- Sustainability Commitment: Responsible sourcing (e.g., free-range Burford Brown eggs, sustainable fish), recyclable packaging, reduced food miles, and healthy eating focus.
Franchise Requirements
Franchise Requirements
- Financial Investment:
- Initial Franchise Fee — One-time payment to join the EL&N network.
- Total Investment — Includes construction, equipment, and working capital; varies by location and format.
- Ongoing Fees — Royalties and marketing contributions as per franchise agreement.
- Business Experience: F&B experience preferred, but business acumen and customer service passion essential.
- Commitment to Brand: Maintain EL&N’s high operational and aesthetic standards.
- Ideal Locations: Prime, high-footfall areas such as shopping malls, busy high streets, airports, and luxury mixed-use developments.
Franchisee Support
- Comprehensive Training: Covers operations, customer service, product preparation, and marketing — with ongoing updates to stay ahead of trends.
- Marketing Power: Global campaigns, influencer collaborations, and localised promotions that drive engagement both in-store and online.
- Design & Fit-Out Guidance: Access to our award-winning interior design concepts for spaces that blend brand identity with operational efficiency.
- Operational Assistance: From supply chain management to staffing strategies, our support ensures day-to-day excellence.
Why Choose EL&N London?
- A Lifestyle, Not Just a Café: A place where wellness, beauty, and creativity meet over coffee and cake.
- Proven Global Appeal: From London to Dubai to Milan, EL&N resonates with style-conscious, experience-driven consumers.
- Social Media Powerhouse: The UK’s #1 most-followed hospitality brand on Instagram — a built-in marketing advantage.
- Positive Impact: Sustainability practices embedded into every part of the business model.